Social software: fun and games, or business tools?

This is the era of social networking, collective intelligence, participation, collaborative creation, and borderless distribution. Every day we are bombarded with more publicity about collaborative environments, news feeds, blogs, wikis, podcasting, webcasting, folksonomies, social bookmarking, social citations, collaborative filtering, recommender systems, media sharing, massive multiplayer online games, virtual worlds, and mash-ups. This sort of anarchic environment appeals to the digital natives, but which of these so-called ‘Web 2.0’ technologies are going to have a real business impact? This paper addresses the impact that issues such as quality control, security, privacy and bandwidth may have on the implementation of social networking in hide-bound, large organizations.